Founder / CEO

Hospitality and beverage executive with 25+ years of experience across restaurant operations, distribution strategy, and national account leadership. MBA, University of Chicago; BSc in International Finance & Marketing, Hanze University Groningen. Founded C2L Consultants to bring disciplined pricing strategy, supplier alignment, and performance accountability to multi-unit beverage programs.

VP of Data Analytics

Data strategist with over 15 years of experience in hospitality, analytics and performance optimization. MBA in Data Analytics, University of Kentucky. Leads pricing intelligence, program modeling, and performance reporting to drive measurable impact across beverage portfolios.

VP of Supplier & Account Management

Hospitality professional with over 25+ years of experience across hospitality industry between operations, mixology, supplier and distributor roles. Holds a BSc in Creative Art from the University of Kentucky. Leads supplier partnerships, portfolio alignment, and commercial coordination to ensure disciplined execution and program consistency across markets.

Event Manager

Hospitality professional with a background in operations and brand development. MBA in Digital Marketing at EUDE Business School, Spain. Leads event planning, coordination, and execution for C2L Consultants, ensuring each experience aligns with the firm’s brand identity and commercial objectives.

Account Manager

Supports client accounts across financial coordination, operational tracking, and day-to-day program execution. Works closely with internal teams to manage reporting, invoicing support, and administrative workflows, helping ensure smooth delivery and consistent client communication.

Data Analyst & Systems Engineer

Currently pursuing a degree in International Business at the University of Central Florida (UCF). Brings a strong hospitality background and supports finance and accounting procedures, working alongside the team to improve financial accuracy, operational efficiency, and overall business performance.

Junior Data Analyst

Holds a BSc in Data Analytics from UCNE. Supports the analytics team through data cleaning, structured reporting, and visualization, contributing to accurate insights and improved performance evaluation across client programs.

Research & Analytics

Holds a BSc in International Business from UCNE. Supports client engagements through structured research, analytical reporting, and performance insight, working closely with the data team to inform disciplined beverage program decisions.

Digital Marketing Manager

Industrial Engineer with an MBA and a specialization in Project Management. At C2L, leads digital marketing initiatives, brand development, and content strategy to strengthen the company’s online presence and support its continued growth.