Founder / CEO

Hospitality and beverage executive with 25+ years of experience across restaurant operations, distribution strategy, and national account leadership. MBA, University of Chicago; BSc in International Finance & Marketing, Hanze University Groningen. Founded C2L Consultants to bring disciplined pricing strategy, supplier alignment, and performance accountability to multi-unit beverage programs.

VP of Data Analytics

Data strategist with over 15 years of experience in hospitality analytics and performance optimization. MBA in Data Analytics, University of Kentucky. Leads pricing intelligence, program modeling, and performance reporting to drive measurable impact across beverage portfolios.

VP of Supplier & Account Management

Hospitality professional with over 15 years of experience across supplier and distributor networks. Holds a BSc in Creative Art from the University of Kentucky. Leads supplier partnerships, portfolio alignment, and commercial coordination to ensure disciplined execution and program consistency across markets.

Digital Marketing Manager

Hospitality professional with a background in operations and brand development. MBA in Digital Marketing at EUDE Business School, Spain. Leads digital strategy, social media direction, and multimedia execution for C2L Consultants, aligning brand positioning with the firm’s commercial objectives.

Account Manager

Supports client accounts across financial coordination, operational tracking, and day-to-day program execution. Works closely with internal teams to manage reporting, invoicing support, and administrative workflows, helping ensure smooth delivery and consistent client communication.

Data Analyst & Systems Engineer

Currently pursuing studies in Data Analytics at the University of Wisconsin. Brings a strong hospitality background and supports the development of secure data analysis frameworks, working alongside the analytics team and external consultants to strengthen system integrity and performance insight.

Junior Data Analyst

Holds a BSc in Data Analytics from UCNE. Supports the analytics team through data cleaning, structured reporting, and visualization, contributing to accurate insights and improved performance evaluation across client programs.

Research & Analytics

Holds a BSc in International Business from UCNE. Supports client engagements through structured research, analytical reporting, and performance insight, working closely with the data team to inform disciplined beverage program decisions.