From Insight to Impact!

Pinchers, Phuzzys & Texas Tony’s Restaurants

15 Locations, FL | $12.1M Annual Beverage Revenue: Total Financial incremental revenue impact +$1,508,839

Scope of Work:

Pinchers engaged C2L to conduct a full-scale beverage program audit across all locations, with a focus on pricing discipline, menu optimization, and operational alignment.

The scope included a comprehensive menu strategy redesign, focused on premiumization in the cocktail, spirits wine & beer program. Including development, strategic pricing recalibration, and structured training tools & implementation across the organization. C2L also led supplier negotiations and developed standardized training frameworks to ensure execution consistency.

Measured Impact (4-Month Period after implementation) Feb-May 2025:

Across Beer, Liquor, and Wine, the portfolio delivered +$708,690 in incremental sales, representing +16.6% year-over-year growth. Off-setting a decline in foot traffic during that period of -5.7% and decline in food sales of -$592K

  • Liquor: +$563,134 (+27.0%) — primary growth driver through premiumization, balanced cocktail menu & Pricing.

  • Beer: +$133,504 (+9.5%) — revenue gains driven by balanced draft line-up and seltzer and NA beer additions.

  • Wine: +$12,052 (+1.6%) - Solid premium wine offerings added driving growth

  • COGS reduction from 20.9% to 19.1% generating $217,800 in annual savings.

Measured Impact CY 2025

In Q4 of 2025 foot traffic stabilized back to flat vs previous year and food sales grew due to targeted promotions.

+$1,290,589 in incremental beverage revenue in 2025 ofsetting negative Food sales of -$536K in 2025 vs 2024

Category Breakdown:

  • Liquor: +$988,920

  • Beer: +$248,432

  • Wine: +$56,237

Deep Lagoon Seafood & Oyster House

6 Locations, FL | $6.7M Annual Beverage Revenue | Total Financial incremental revenue impact +$249,426

Scope of work:

Full redesign and development of Beverage menu focused on cocktail menu and spirits across all locations, beverage pricing analysis and strategic recalibration, cocktail development and optimization, supplier negotiations, creation of standardized training materials, and on-site bartender and manager training. C2L also led supplier strategy, order guide development, and Approved Product List (APL) implementation to ensure execution consistency at scale.

  • The program was delivered in partnership with Ellis Adams Agency (menu design) and Liquid Mobility (mixology development and in-person training), combining creative execution with operational rigor.

    Cocktails and spirits emerged as the primary growth engine, validating the financial impact of data-driven menu engineering and disciplined rollout.

Full roll out June 1st 2025 results CY 2025

  • COGS reduced from 22.9% to 20.5%, generating $93.867 in annual savings

  • From June through OND 2025, Cocktail & Spirit sales generated +$155,559 in incremental revenue.

Huse Culinary

8 Locations, IN | $25M Annual Beverage Revenue | Total Financial incremental revenue impact +$249,426

Scope of Work:

Huse Culinary partnered with C2L to optimize a high-volume, wine & Cocktail driven beverage portfolio across 8 premium and high profile restaurant concepts. (St Elmo’s, Harry & Izzy’s, The engagement focused on menu engineering, targeted menu pricing supplier strategy, cost control, and long-term commercial alignment.

The scope included a comprehensive program analysis, full RFP execution, Water contract negotiation & staff training and incentive program execution, supplier participation restructuring, and targeted cost reduction across wine, spirits and Non-alc. categories. A fully integrated beverage program was launched June 1, 2025.

Results Delivered: 2025

  • Cost savings due to strategic product replacements and price negotiations $78,275 in CY 2025

  • Saratago water Staff training and incentive program generated $46,495 in incremental water sale revenue in SOND

  • Added Zero-proof spirit cocktails and additional NA beer options generated $31,233 in incremental revenue (Jun-Dec)

  • Strategic Non-Alc, Cocktail and Spirits menu pricing alignment generated $86,740 in incremental revenue without negative impact on sales (actually the lemon drop martini grew 20% despite a $2 price increase)